Leading the Southeastern market across the world's largest experience-measurement platform, recently acquired by Qualtrics for $6.75B. Promoted to Market President in 2023 after joining as VP.
Two portfolio exits under the belt, now sleeves are rolled up, helping drive the post-acquisition integration of Press Ganey at Qualtrics (2026).
Off-hours: cooking, coding, country songs.
An entrepreneur, thought-leader, and published author in the world of consumer experience technologies and design. For over fifteen years, Addison's worked across product and service innovation, sales and marketing, and ethnographic research — translating visionary ideas into operating ritual with leaders in retail, banking, hospitality, travel, and healthcare.