Leading the Southeastern market across the world's largest experience-measurement platform — recently acquired by Qualtrics, marking my second portfolio exit. Promoted to Market President in 2023 after joining as VP.
Two portfolio exits — Docent Health (Get Well) and Press Ganey (Qualtrics). Open to advisory work with healthcare, hospitality, and banking operators on consumer-experience strategy.
An entrepreneur, thought-leader, and published author in the world of consumer experience technologies and design. For over fifteen years, Addison's worked across product and service design, sales and marketing, and ethnographic research — translating visionary ideas into operating ritual with leaders in retail, banking, hospitality, travel, and healthcare.