“…In an era of digitization, the right analog experience – a book, a letter, a watch, or an LP – can be more meaningful to a consumer's soul than the virtues of simplicity, speed, or ubiquity.”
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“…After nearly two decades of technology leaders refocusing on software-driven approaches, a subtle change in the world of audio speakers has inverted this thinking. How innovations in the smart speaker landscape have created a hardware paradox, where for the first time in seemingly ages, the physical device is proving more important than the software that drives it.”
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“…Consumers may have questions on product quality and value, but if you’ve read this far, the rightquestion to ask is, how does a custom shirt offering allow Uniqlo to fortify it’s physical network of 1,600 stores while its peers are being decimated?”
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"...as I look for examples of really polished consumer experiences, I need not look further than the likes of Amazon, Delta, and Bonobos. Within each, an approach that recognizes the value of both a digital and physical experience arises in fluid concert."
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