“…In healthcare, we've seen a massive push towards improving the patient experience, which is unequivocally the right focus. However, equally critical to transformational change are our clinical team members, and there are distressing signals they are often forgotten from these efforts.”
Read More“…What do smart brands like Disney, Clear, The Standard Hotels, and Docent Health have in common? They all know that language matters, and they focus on the tiniest nuances of how they communicate and engage with their customers…because it can make all the difference!”
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