“…What do smart brands like Disney, Clear, The Standard Hotels, and Docent Health have in common? They all know that language matters, and they focus on the tiniest nuances of how they communicate and engage with their customers…because it can make all the difference!”
Read More“…The unlikely story of how a struggling pizza brand re-focused on innovating the customer experience and radically reinvented itself.”
Read More"...Launched in 2015, The Standard and its leadership had chosen to wade into perilous territory others had avoided. As first-movers in the same-day booking space like the aforementioned HotelTonight (mobile) and Priceline (online) took market share, only The Standard chose to directly give their consumers their unique take on same-day bookings."
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